New approaches to Customized Point of Purchase Advertising
Display choices have a wide range of influences, including customer trends. However, there are also potential concerns involved in merchandising such as logistics and space limitations. Consequently, point of purchase (POP) displays often provide the best merchandising approach, allowing retailers to present their products effectively without the worry of over-crowding their store floors. Like any other technological solution in the market, however, the success of POP displays has resulted into new innovations being introduced into the field from time to time. To stand out from the crowd, therefore, it pays to be aware of some of the latest innovations and trends that are going to transform the POP display sphere in the coming years.
While it doesn’t sound like the newest technology in the market, touchscreens will continue to be major POP players. To consumers, these screens offer intuitive and natural way to interact with products and services that they intend to purchase. There’s another important benefit of touchscreens when it comes to point of purchase displays Chicago: data. When customers poke around on POP touchscreen display, you will be in a position to gather important usability data. You will probably find the color, configuration, or model of your products that the consumers are in interest in and other relevant data—and this why we expect to more POP touchscreens in the coming years.
There are instances when POP touchscreens are not necessary, but because consumers’ expectations are dynamic, digital (non-touch) displays will also be valuable in the coming years. Digital POP in form of videos and demos can go a long way in attracting customers, and if they are direct, clear and useful, they have a great potential to convert.
The reasons why digital POP displays will be popular are twofold: they provide valuable information and they do it in a manner that pulls the product in question from the store into consumer’s life. It is seamless to see the benefits of a given product when it’s accompanied with a clear and interesting digital POP explaining it.
Location-based communication—for instance the iBeacon technology—has been more of a stop-and-go technological innovation since its launch in 2013. However, more industries continue to find better ways to leverage it, and that’s why it will be bigger in the retail POP in the coming years. With a plethora of applications, iBeacon will transform the typical POP display into an unmatched and holistic experience, and that’s a big step for consumers, brands, and marketers.
Generally, the entire direction that point of purchase displays Chicago has taken in the recent past is exciting. In the end, we are all consumers who are just on the lookout for useful information to enable us purchase quality products. The highlighted POP trends—digital displays, touchscreens, and location-based communication—all have a great potential to make such endeavor a reality.